THINK YOU HAVE WHAT IT TAKES TO BE A REAL BAD ASS?

Create A Effective Self Defense Store Account And Start Earning ESD Points Today

HOW DOES IT WORK?

Points are earned in a number of ways, like when you make a purchase in our store: $1 Spent = 1 ESD Point. You can also earn additional points by sharing us on Facebook and Instagram (10 points each), or just for celebrating your birthday (50 points!).

The more points you earn allows you to move up the ranks – and to receive more rewards and huge discounts! Think you can reach bad ass status???

SIGN UP

Create an account with us, it will only take a few seconds.

START EARNING

Easy ESD Points that you can earn right away.

REDEEM

Exchange your points at checkout.

BECOME A BAD ASS IN THE EFFECTIVE SELF DEFENSE REWARDS PROGRAM BY EARNING REWARDS EACH TIME YOU SHOP

BEGINNER

POINTS NEEDED : 250

Get a 25% discount coupon

WIN SOME LOSE SOME

POINTS NEEDED : 400

Get a 30% discount coupon and another coupon worth $50 in value

TOUGH GUY

POINTS NEEDED : 700

Get a 35% discount coupon and another coupon worth $100 in value

BAD ASS MO'FO

POINTS NEEDED : 2000

Get a 40% discount coupon and another coupon worth $200 in value


FREQUENTLY ASKED QUESTIONS

When Do My Points Expire?

Points expire 1 year after they are earned. You'll receive an email 30 days before they expire and another email 2 days before they expire.

How Do I Redeem My Points?

You can redeem your points at checkout. In order to redeem your points at checkout, you must be signed into your Effective Self Defense account.

How Much Are My Points Worth?

250 Fanatics Points = 25% Off Discount
400 Fanatics Points = 30% Off Discount + $50 Off Coupon
700 Fanatics Points = 35% Off Discount + $100 Off Coupon
2000 Fanatics Points = 40% Off Discount + $200 Off Coupon

What If I Used A Different Email At Checkout, Do I Still Get The Points?

Unfortunately, it's one email per account. We are unable to combine points with orders that don't match the email on file.

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